Yaxuan Tu
Graphic Designer
I am a graphic designer interested in turning ideas into experiences. Through branding, typography, packaging, publication, and motion design, I create work that invites curiosity, engagement, and new ways of seeing.
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Selected Projects
- FLUXUS Dispatch
- Sensory Remedy
- Pure
- Utopia
Selected Projects
FLUXUS Dispatch
Editorial DesignFLUXUS Dispatch offers a contemporary perspective on early Fluxus publications. Combining a clear editorial structure with disordered typography and collage aesthetics, it echoes the anti-art, anti-commercial spirit of Fluxus while exploring the balance between visual disruption and readability.
Sensory Remedy
Video Design/Installation Design‘Sensory Remedy’ is based on Humberto Maturana’s theory that all living systems are cognitive. It posits that plants are sentient, capable of sensing sound, light, smell and touch — much like infants forming early memories. The project was inspired by the idea that a roadside tree might “respond” in its own way when shaken, which occurred to the artist during a casual walk.
Pure
Brand Identity/Packaging DesignPURE sells 'air', using varied packaging designs and small surprises tailored to different groups. Satirising the consumer culture of 'appearance is everything', it appeals to consumers' emotional needs.
Utopia
Book DesignDesigned for HSPS, the book portrays the lives, studies, and work of six different types of individuals. It aims to help them discover their true selves through guidance and tailored living designs, while encouraging greater awareness and understanding of this group.
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